Marketing Specialist, Miami, FL

Marketing Specialist strategy and plan:

– Develop marketing research (market studies, competitor analysis, design of new solutions, etc.) in order to know the market trends.
– Contribute to the identification of customer benefits with the internal sales team in order to optimize the sales process.
– Track and analyze KPIs to measure and evaluate the effectiveness of various marketing programs and ROI.
– Work closely with the sales team to design and coordinate the development and launch of effective marketing programs and campaigns in line with business objectives.
– Define and optimize various strategies to generate demand, convert visits into leads.

Plan execution and follow-up:

– Support the sales force and design, write and produce marketing content or campaigns (digital and traditional) to support lead generation.
– Creation and modification of website pages.
– Marketing of new company solutions, products and services.
– Leverage marketing automation and newsletter to encourage prospects and customers to generate new leads to our sales team.
– Manage and optimize Web (AdWords), LinkedIn, Email and other campaigns.
– Nurture leads related to customer topics of interest.
– Develop social media for a Facebook and Instagram community.
– Coordinate the launch of new services, new solutions and various events in order to meet business objectives.

Qualifications:

– Bachelor’s degree in communications or marketing or and/or other related field and/or equivalent work/education experience.
– 3 years of experience in interactive marketing and web content management.
– Knowledge of Photoshop, Illustrator or InDesign (or similar).
– Knowledge of WordPress (an asset).
– Knowledge of Google Analytics and Google AdWords.
– Knowledge of SEO principles.
– Experience in social media management (LinkedIn, Facebook, etc.).
– Flawless spelling and syntax.
– Organizational skills, creativity and autonomy.
– Dynamism and good interpersonal skills.
– Good ability to work in a team.
– Bilingual, oral and written.

Keywords: Miami FL Jobs, Marketing Specialist, Marketing, Web Content Management, PhotoShop, Illustrator, InDesign, WordPress, Google Analytics, Google AdWords, SEO, Sales, Marketing, Florida Recruiters, Information Technology Jobs, IT Jobs, Florida Recruiting

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