Marketing Automation Specialist, Boston, MA

The Marketing Automation Specialist is key to driving Marketing Technology initiatives forward. The incumbent will play a meaningful role in the success of strategic marketing programs and personalized client experiences and should be skilled in maximizing marketing automation technologies. The role requires you to be detail oriented and process-driven with effective problem-solving abilities.

Responsibilities:

– Drive collaboration with the Business Marketing team to build, execute and optimize marketing campaigns using Marketo.
– Support essential marketing operations initiatives in Marketo and Salesforce such as creating & managing lead lifecycle, lead scoring and segmentation for new product launches.
– Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture programs.
– Perform day-to-day email marketing activities and troubleshooting including, but not limited to, email campaign set-up, landing page set-up, scheduling, testing and data cleansing.
– Assist in evolving and rationalizing marketing automation processes and integrations with new initiatives such as personalization and chatbots.
– Support the development and training of marketing automation standard processes, governance, and promotion across the business.
– Align risk and control processes into day-to-day responsibilities to monitor and mitigate risk, raising issues appropriately.
– Maintain program/email templates, landing pages and web forms to ensure they remain consistent with the latest company branding and privacy guidelines.
– Assist in maintaining the Marketing Automation integration with the CRM and other MarTech applications such as Event Marketing tools, Analytics, Social Media, Video, Chatbot, etc.
– Align risk and control processes into day-to-day responsibilities to monitor and mitigate risk; raises appropriately.

Qualifications:

– Minimum of 4 years of related experience.
– Bachelor’s degree preferred or equivalent experience.
– 3 years’ experience using a marketing automation platform (preferably Marketo) or equivalent.
– 2 years of experience with email marketing, lead nurturing, and digital marketing strategies.
– Proven technical, analytical, and functional skills necessary to build automated programs.

Keywords: Boston MA Jobs, Marketing Automation Specialist, Marketing Automation Platforms, Marketo, Emailing Marketing, Lead Nurturing, Digital Marketing Strategies, MarTech, Event Marketing Tools, Analytics, Social Media, Chatbot, Video, CRM, Massachusetts Recruiters, IT Jobs, Massachusetts Recruiting

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