SOLUTIONS MARKETING MANAGER - New product marketing / management (technology, professional services) - Ready to hire!

Ready to hire!!

**Looking for individual with 7+ years in new product development within, preferably, the technology service provider sector or a professional services organization. Experience with colocation, hosting, managed services. Experience or understanding of Cloud-based services including infrastructure as a services, platform as a service, or software as a service. Experience with value propositions, target markets, go-to-market strategies, competitive analysis, sales tools, market segmentation, lead generation processes, pricing, project management is key. As well as superb communication skills.**

Solutions Marketing Manager – New product marketing/management (technology)

**Looking for individual with 7+ years in new product development within, preferably, the technology sector or a professional services organization. Experience with value propositions, target markets, go-to-market strategies, competitive analysis, sales tools, market segmentation, lead generation processes, pricing, project management is key. As well as superb communication skills.**

Up to $100K plus Comp Plan

Must have at least 7 years of experience in Product Marketing or Product Management in a technology-related field. Technology and market knowledge (competitors, market drivers, etc.) in the area of Colocation and Managed Hosting required. Service-provider experience a plus. MBA preferred.

The Solution Marketing Manager will be part of the Solutions Marketing team which reports into the Marketing Strategy group. The Marketing Strategy group thinks strategically about the industry and business, to complement and inform Product Development, Product Management and Marketing Operations efforts by assessing market dynamics for certain technologies and services, conducting market segmentation and pricing studies and recommending product/service value proposition drivers as well as pricing.

The Solutions Marketing Manager is responsible for developing strategies to increase sales and market penetration of service offerings, understanding and communicating market dynamics and technology trends, tracking competitive landscapes, and developing key messaging and value proposition statements for use in both internal and external communications for the Recovery Services, Managed Services, Consulting Services and Business Continuity Management Software lines of business within Managed Services.

Responsibilities:
-Serve as the Marketing functional team-lead / single-point-of-contact in support of new product development efforts. Ensure that product requirements reflect market and customer needs, provide guidance related to target market and recommend go-to-market strategies to optimize market penetration.
-Support go-to-market strategy development and integrated marketing campaign efforts for the Managed Services lines of business. Includes the identification of services to be promoted, target market, special promotional offers and overall program management.
-Provide guidance and support to the Market Analysis team in the design and testing of bundling and pricing market research for existing and new service offerings.
-Track substitute offerings and competitors, competitive offerings and competitive pricing at the individual service level. Understand competitive dynamics, market segmentation criteria and main market value drivers.
-Develop and communicate value propositions and key areas of differentiation, including quantifiable benefits, via the creation of both internal and client facing sales materials. Support the Sales Enablement team in the creation of solution-focused external collateral and web site content.
-Interact with industry analysts (e.g., Gartner, Forrester) to understand emerging market trends and influences. Incorporate findings to inform value proposition and go-to-market initiatives.
-Support Direct Marketing and Marketing Communication teams with messaging and positioning for marketing campaigns, media and public relations initiatives.

Qualifications:
-College Degree preferred but will consider applicants with equivalent work-related experience with a minimum educational requirement of a H.S. Diploma or GED equivalent
-At least 7 years of experience in Product Marketing or Product Management in a technology-related field required.
-Technology and market knowledge (competitors, market drivers, etc.) in the area of Colocation and Managed Hosting required. Service-provider experience a plus.
-MBA preferred; strong understanding of market and customer segmentation frameworks and hands-on experience with segmentation projects required.
-Strong understanding of both Direct and Channel Sales strategies and enablement needs.
-Demonstrable experience with key financial metrics and frameworks such as profit and loss, return on investment, forecasting and budgeting required.
-Strong written and verbal communication skills, including strong PowerPoint and Microsoft Excel skills. Strong project management skills. Microsoft Project experience is a plus.
-Demonstrated strong performance in prior roles

Working Conditions:
-Ability to meet the physical demands of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employment is contingent upon successful completion of the background investigation and pre-employment drug screen

Jobs, Philadelphia, marketing, marketing manager, new product development, product management

Contact information:
Mike Stapinski
jobs@nextstepsystems.com
Next Step Systems
www.nextstepsystems.com

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