$100K-110K plus bonus

The Solution Marketing Manager will be part of the Solutions Marketing team which reports into the Marketing Strategy group. The Marketing Strategy group thinks strategically about the industry and business, to complement and directly support Product Development and Line of Business efforts by assessing market dynamics for certain technologies and services, conduct market segmentation and pricing studies and recommending product/service value proposition drivers as well as pricing.

Solutions Marketing Manager is responsible for developing segmentation, pricing and packaging strategies to increase market penetration of Managed Services offerings, understanding and communicating market dynamics and technology trends, tracking competitive dynamics, and developing key messaging and value proposition statements.

Responsibilities:
- Provide pricing and bundling recommendations to internal organizations to increase top and bottom line revenue of existing and new Managed Services offerings.
-Work with counterparts to develop value propositions and pricing for new services and solutions by market segment, as well as continuously refine positioning and pricing for existing services, as the market and market-segment-needs change.
-Interact with industry analysts (e.g., Gartner, Forrester) to understand emerging market trends and assess impact on customer value drivers and Managed Services solutions. Incorporate findings to inform value proposition and go-to-market initiatives. Develop a solid understanding of, and continuously track existing and new competitors as well as existing and new substitute offerings for key Managed Services solutions portfolio.
-Support go-to-market strategy development and integrated marketing campaign efforts for the Managed Services line of business. Includes the identification of services to be promoted, target market segmentation and determination of overall project revenue objectives.
-Provide Direct Marketing and Marketing Communication teams with messaging and positioning for external-facing marketing materials, media and public relations initiatives.

Qualifications:
-College Degree in Business, Technology or Economics preferred but will consider applicants with equivalent work-related experience with a minimum educational requirement of a H.S. Diploma or GED equivalent.
- MBA degree with concentration in Finance or Marketing from major University preferred.
-At least 5 years of experience in B2B Business Operations or Management Consulting role with direct involvement in P&L activities required.
-Demonstrated hands-on experience in developing cost models, working with metrics such as ROI, NPV, ROA as well as applied knowledge of key Marketing concepts such as customer needs, market segmentation, perceived value, product/service versioning and differential pricing required.
-Solid written and verbal communication skills, including PowerPoint and Microsoft Excel. Strong project management skills. Microsoft Project experience is a plus.
-Demonstrated strong performance in prior roles.
-Willingness for 25% travel

Working Conditions:
-Ability to meet the physical demands of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employment is contingent upon successful completion of the background investigation and pre-employment drug screen.

Contact information:
Mike Stapinski
jobs@nextstepsystems.com
Next Step Systems
www.nextstepsystems.com

Philadelphia Area Technical Marketing Job Opportunities