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Search & Biddable Manager, Chicago, IL Back>>

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Search & Biddable Manager

Keywords:

Chicago IL Jobs, Search and Biddable Manager, Search Platforms, Biddable Media, Chicago Recruiters, Information Technology Jobs, IT Jobs, Chicago Recruiting

Description:

Seeking a smart and ambitious Senior Search & Biddable Manager, a true entrepreneur in spirit, to lead an analytical team of talented people planning & executing Search & Biddable campaigns.  You will be expected to supervise the delivery of highly effective search marketing campaigns.  We’re looking for intelligent people who can passionately represent the company, develop the strategy behind category defining campaigns, ensure outstanding delivery to the client and create opportunities for relationships to blossom.  This means you work with a cross-functional team across Sales, Product Development, Engineering and more.  The role enables you to shape the product development process and grow its loyal customer base.  You’ll be expected to bring a strategic vision while still be able to execute and tackle the tactical challenges to get things done.  You are someone who isn’t afraid to get his/her hands dirty to get the job done.

Responsibilities:

-Lead the translation of client briefs into well thought out Biddable Media plans that excite clients and exceed their expectations.
-Manage the production of truly insightful analysis and engaging client reviews, demonstrating the effectiveness of planning and optimization.
-Drive data-driven analysis and insights to improve campaign effectiveness and value to the business (including advanced analytics to measure online-to-offline contribution, mobile-to-offline contribution, cross-channel impact and end-to-end development etc.).
-Lead world-class customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc.).
-Supply expert Search and Biddable Media points-of-view and perspectives during client meetings, and play an analytical role, alongside the sales team, in managing the client relationship.
-Use your knowledge and passion for digital to develop thought pieces on trending topics within the market.

Qualifications:

-6+ years of Search and Biddable Media experience, preferably agency-side managing large-scale, complex, CPA driven accounts.
-You will have experience managing performance-led campaigns using multiple Search Platforms, self-serve display platforms (such as the GDN via Adwords, AdMob, Twitter, Facebook and LinkedIn).
-Strong analytical skills, with the ability to analyze raw data, draw conclusions, and develop actionable recommendations.
-Experience getting the best out of more junior team members; especially the effective management of their day-to-day work and on-the-job training.
-Biddable platforms experience to acquire target audience at scale with efficiency.  Experience using mobile tracking and attribution methodologies (e.g. AdWords, DoubleClick, Google Analytics and other 3rd party digital and mobile ad serving and tracking platforms.)
-Experience in forecasting and managing to forecast.  Demonstrable technical skills with a strong point of view on how to best leverage the following against your campaign goals and a genuine passion for the media industry.
-Strong business acumen and proven track record of creating senior management-level presentations.  Strong analytical and troubleshooting skills and the ability to use data to drive actionable insights.
-Proven track record of using biddable media to acquire, engage, and nurture users throughout the funnel.  Superb program management skills with extreme attention to detail.
-Established and professional communication, presentation, and influencing skills.
-BA/BS degree or equivalent practical experience.

Recruiting services by Next Step Systems - www.nextstepsystems.com



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